At the Shanghai Auto Show, an electric vehicle maker from China, BYD, is taking center stage, launching new models and announcing an aggressive global expansion strategy. The Chinese corporation that has recently become the leader in the global electric vehicle market in terms of sales is using the format to demonstrate its innovation and define the development vector on the global market.

Among Mazda’s key offerings at the BYD booth, the most eagerly awaited is the Seal 06 GT – an electric hatchback that is to hit the Chinese market on October 18. This model belongs to BYD Ocean series, this new model will be between 150 000 to 200 000 yuan (around $21 300 to $28 390) and therefore fits well in mid-price range EV market. The Seal 06 GT is another of BYD’s steps to expand the model range and work in different segments of electric vehicles and their consumers.

Apart from the Seal 06 GT, BYD is also creating hype with its third-generation high-performance electric wagon, the Denza Z9 GT. This model, which will be sold in Europe, has a tri-motor configuration that delivers as much as 952 horsepower. The Z9 GT will target users who seek performance as well as utility from their electric cruisers with a monstrous acceleration system and a large interior cabin.

The auto show is not the only platform through which BYD exhibits new products that includes new car models. The company is leveraging it to showcase some of the technology as applied to battery, powertrain and electric vehicles. The Blade Battery that has found favor with BYD for its safety and energy density is integrated in many models on display.

The issue of internationalization and the car maker’s global strategy is also discussed at the event. A number of sources have shown that Chinese automobile manufacturer BYD executives have been planning their foray into international markets, particularly Europe. Several of these models have already been introduced in various European countries, and others are in the process of developing a stronger network of sales and servicing in Europe.

But, as we mentioned earlier, BYD has not had a smooth sail whenever it went international. Like other Chinese automobile makers, the company has risks raised from such an index as the regulators and trade tensions when they are opening up new markets. Some of the issues reforming Chinese exports include the perceived ability of foreign governments to implement tariffs or other barriers to trade with Chinese manufacturers.

Nevertheless, BYD is still hopeful of its expansion into the global market. The company has established itself in the Chinese market, where it has continually posted better results than its rival homegrown and international competitors. Analysts pointed out that the most important competence that allows BYD to enter new markets successfully is the comprehension of how to make relatively cheap and high-quality electric vehicles.

The Shanghai Auto Show has also proved to be useful to BYD as it presents the company with the best opportunity to demonstrate its green credentials. In this case, the company is focusing on how it has been cutting its carbon output and its endeavors to find ways of using recycled materials in the assembly of vehicles. BYD also focuses on sustainability that complies with the current global shift and standards to present a competitive edge in environmentally friendly markets.

Experts have focused their attention on BYD’s experience and its new plans, which go along with the auto show. The company’s performance or issue at this event may well give clues to the future of Chinese EV makers on the international stage. Due to the wide range of products offered, continuous development of technological solutions, and the notion to become one of the key players in the automobile industry of China and the whole world, BYD is gradually leaving a powerful imprint on the innovation and development of the automotive industry.

The next several months will stand out for BYD as the car manufacturer gets closer to stepping up production of its new models and intensifying its drive into overseas markets. The reception that Seal 06 GT and Denza Z9 GT will receive in their markets should be the best measure of BYD’s competitiveness in the global market. BYD’s showing at the recent Shanghai Auto Show and subsequent events will be keenly watched by rivals, investors, and market analysts as the automotive industry increasingly goes electric.